If you already have your own online store, personalized jewelry maybe just that unique product you were looking for to stand out from the competition. Adding new products regularly shows your customers that your business is growing, so you are surely doing things right. So, if you decide to launch selling your jewelry with personalized engravings, it is important that you make sure that your customers find out about your latest launch.

Plan a launch strategy, and always keep your customers in mind to make sure you offer them exactly what they want. Here are some ideas you can use to present your new personalized jewelry in your store:


Connect your jewelry with your brand


It is very likely that the designs you are using on your shirts will not work on your bracelets and pendants. However, you can attract fans of vintage products by connecting them with your new jewelry. For example, if there is any text that identifies your brand, put it on your bracelets and pendants with a unique engraving!
Or, if your brand is already known only by name, you can create your jewelry with your own branding so that your customers feel and act as ambassadors for your brand! Cosa Bonita introduced our jewelry by relating it directly to its brand. You can do the same! 

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Offers limited editions


No one wants to miss out on a unique opportunity, least of all the customers who love your brand. You can use this to your advantage by creating a limited edition of your j as custom in exclusive to your store: there is nothing to encourage your customers to buy better than a countdown.

If your limited edition works, it will be a sign that you can add your jewelry permanently to your online store. Announce your return with an “available again by popular demand” or some similar message. And you will have added your jewelry products with total subtlety!

Pay attention to special dates


The highlighted dates of the calendar are the ideal time to introduce new products to your online store. And there are so many to choose from! For example, you can choose an international holiday, such as Friendship Day (July 30), and create an original design for your clients to celebrate their friends with your jewelry.

You can also use a date that is important to your online store, such as the anniversary of your brand or when you receive your first hundred 5-star reviews. In these cases, you can offer new products as thanks to your customers.

Start selling your personalized jewelry


No matter if you just started on your adventure through the eCommerce or if you already have a store with an established base: l to selling jewelry online is always a good choice for its attractiveness and exclusivity. The numbers speak for themselves: the jewelry sells well and offers very interesting profit margins. They are the best candidates to become the new favorite product of your customers! Especially if you put time and effort into their promotion. So jump into it and go even further with your online store. And don't forget to share your experience in the comments!